Tom Chen is Associate Professor in marketing in the Canberra Business School at the University of Canberra, Australia. He holds an honorary position at the Research School of Population Health and a visiting fellowship at the Research School of Management at the Australian National University. He is recently named the “Australia’s research field leader in Marketing 2020” by the Australian. 

Tom’s current research focuses on co-creation initiatives and solutions, co-creative consumers’ psychological states, customer initiation of value co-creation, and customer engagement strategies, particularly in the context of disruptive service systems (e.g., smart cities and platform economies), as well as healthcare service provision and wellbeing. He is the co-founder of the Co-creation in Service and Customer Engagement (CCIS-CE) Symposium and the Sharing Smart Cities Consortium.